
All Things UPH Area Guidebook*

Artwork and visual brand for a 51-page area guidebook/in-house mini-magazine for performance venue Universal Preservation Hall (UPH) in Saratoga Springs, NY.
Graceful and classic design details reference the beauty of the historic building and the surrounding area. This piece utilizes an elegant old style serif font (Cormorant Garamond) throughout. The bright colors of UPH’s “stained glass” logo become a new, more muted color palette in order to give the piece’s photography and text a chance to shine.